Optimizing your Website on a Monthly Basis
Most businesses have a vague idea of search engine optimization (SEO) and have an even more vague understanding of what can be done on a month-to-month basis to increase search rankings. Search engine optimization is ultimately an ongoing process that requires monitoring, tweaking, and the development of new, unique strategies to make your business and website standout from competition. There are some universally accepted SEO components that any good SEO company or business owner should follow including social media marketing and regular content production. By coming up with an individual strategy and adhering to it, you position your website or business to grow in visibility for months, even years, to come.
One of the most important components to any SEO campaign, by nearly all objective measures, is the production of new, unique content. The web is comprised only of content and if your website or business fails to contribute then one simply cannot expect to gain any visibility with the various search engines. Content, of course, can come in many different variations. For most websites, the most popular form of content comes in the form of the blog post. However, a website or company can also produce videos, podcasts, or a variety of media forms. It is important to remember, though, that when producing content it is vital to create content that will be consumed by actual users rather than search engines. There’s no real advantage and, ultimately, the severe risk of blacklisting in creating content specific for the search engines.
Another absolutely vital component to any monthly SEO strategy is the incorporation of social media. There’s tangible, non-SEO, benefits of using social media for your business and website which includes greater customer interaction, advanced brand awareness, and a viable audience to market. In terms of SEO, however, social media can provide necessary links to your website both in terms of your own posts but also in others sharing your posts. Social media also provides quality traffic to your website and, depending on your SEO strategy, can do so through keywords you are looking to optimize.
Another key component to any monthly SEO strategy is industry-specific forum participation. By this I mean establishing yourself as a forum member in many of your business’ or website’s industry-specific web forums. Often, these forums have high page ranks, with high traffic. These forums also allow you to demonstrate your expertise in a given industry and also present an ideal environment to create quality backlinks to your website.
These monthly SEO tips are just the tip of the iceberg. Make sure you and your SEO company have developed a sound strategy and make sure to consistently stick to what you have planned.